Psychology of Color

Psychology of Color

Why some marketing campaign works and others don’t. Most of the time, we are not aware that colors do indeed play a role and marketers/ad persons who are able to grasp this important concept will be able to use this to their full advantage.

Source: Now Sourcing


80 thoughts on “Psychology of Color

  1. Back in the 50’s, Alfred Hitchcock had a party catered. Both tables had the same food. One table dyed all of the food red, the other table dyed all of the food blue. No one touched the blue table. Why? There isn’t a true blue food in nature. Blueberries are purple.

    1. Blue deters people from eating because it’s associated with mold and similar things. It’s instinct to stay away from it.

    1. More like realistic. Go to your local Walmart and look for the girl toys. They should be easy to spot, as every single toy in that aisle will be either pink or purple.

      It is kinda sexist to say that pink is a girl’s color, but not sexist to say that a girl is more likely to have a pink room.

      1. but is it more likely for a girl to have a pink room because more girls like pink or because society (in things like this site and in the toy section) tells girls that they should like pink? I personally don’t like pink. Having said that, I know many men and women who do.

      2. Why is it labeled “girls room”? Why can’t it be “kids room” with a different color (or the same, whatever)? It’s the little things, ya know?

      3. Pink has only recently been a girls colour and blue a boys colour. It was only at the turn of the 20th century that they switched. Before then pink was always associated with boys because of it’s connection with red – blood, violence and strength. Blue being more suited to girls given it’s clean, calming, pleasant feel.

      4. This is also a cultural thing, for example currently in Thailand the colour pink denotes some sense of regality and wisdom – as it has been adopted as the King’s preferred clothing colour (after being advised to do so by royal astrologers for luck). This in turn has caused a spike in national popularity for the colour, amongst both men and women.

        As well as this it is associated with Tuesdays in the Thai solar calendar, and so can be adopted as their personal colour by those born on the day.

  2. I was just wondering what type of people comment on this stuff. I have a app on my phone called stumbleupon and it came across this website. So somebody comment back so i can know if its other people on this website

    1. Stephan – Stumble is very real and can be fun and productive. I stumbled upon it about a year ago and love to just go in and for lack of a better term “stumble” around. Have found some really cool sites this way. Yes… I’m real. 😉

  3. This is interesting, but there are many other factors to take into account, My kitchen is open to the dining area and living room – the kitchen on the North side and the Living room on the South, I can’t imagine painting the kitchen red and the living room green (for tranquility) I want the living room a ‘cool’ color and the kitchen a ‘warm’ color. and to blend. I have a north facing bedroom that is cold. I have a hot south facing bedroom. I think you have to take into account lots of other factors, both bedrooms are small. And then you take into account your personal taste, what you already own, Oh and also perhaps Feng Shui, and your budget.

  4. No, I agree, the Pink for girl’s room really missed the point. Pink actually used to be primary a boy’s colour until mid last century. I think it’s weird how pink is so essentially associated with girls because it hardwires girl’s brains to go for pink toys (I think the blue/pink toy divide in toy stores is also a very strange occurrence). My room was blue en green (I’m a girl). My brother’s room was yellow. If we didn’t like it we changed it.
    Just let the kid pick out the colour, don’t just say “If it’s a girl’s bedroom just make it pink’; make it whatever you want, or give it the same colour as the other bedroom in the chart (green). Don’t just give a room a different colour just because of the sex the person who is living in it has.

  5. Aside from the sexism concerns, it’s also not true that pink is a ‘calming’ color. All warm colors are more stimulating than cool colors (there is a lot of psychological literature on this). So if you want a little girl to have a calm bedroom, blue or green are better options.

    1. I don’t agree that pink is not a calming color. I had a pink room, which happened to be very close to the pink in the picture, from the ages 9 to 18 and I never found it stimulating. I’m actually a very calm person compared to my sister who had a blue room. She gets agitated very easily. I really think it depends on the person what the color does to them or what they let the color do to them.

  6. Will you be so kind to change your background? It is very confusing and obstructs the profesionalism of the website. I think the information is valuable so it’s a shame to be seen as an amateur just because of the cartoons. Or try to go for some abtract art with big geometric shapes. Look into the Gestalt laws if you will.

  7. I’ve read that yellow is a nervous color. The article also stated (can’t remember where the article came from) that more yellow kitchens catch fire than any other color. Maybe it’s just because a large proportion of kitchens are yellow, but either way I’d never use it in any room. It’s my least favorite color.

  8. Really great post! Color makes a huge difference in advertising campaigns, people just dont realize it! Awesome!

    take a peek at my place,


  9. i really like this site, i was always interested in colors and how they affect us too. oh and i found this on stumble upon as well (;

  10. According to a handful of psychological studies, the color pink is only calming for a short period of time. After around 20 minutes, the color begins to induce anger rather than calm.

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  12. I have a project studio that I compose music in professionally. I’ve always wanted to paint it a deep red (benjamin moore caliente is very close) because I’ve always admired photos of other similar studios with this color. Creativity and Inspiration is the most important thing for me so I’m not sure if this is best. Any suggestions?? TIA!

    1. You’re welcome and thanks for directing me to the source.

      Can’t wait to see more awesome stuffs from your blog!

  13. I think many new moms need to see what the color yellow creates, ha! I’d love my walls to be blue; not only would they be lovely, but it’d help to keep me in a peaceful state.

  14. Where I work, the walls are a light blue, almost grey. It is the worst. It’s depressing, It is the opposite of what this info thing says blue is.

  15. I’ll let you know immediately, if you want to lose weight, or you’re on a diet, DO NOT paint your kitchen or your dining room red.

  16. Reblogged this on iamchamberly and commented:
    This is very interesting, especially if you factor in the idea that pink, as a romantic & calming color, has always been associated with females, while blue, the “most productive” color, is generally associated with males. It just goes to show how deeply ingrained the gender roles of our society truly are.

  17. I like to think of the colors as our chakras! My sheets for example are purple! Its a relaxing color, and it is associated with the third eye. I definitely believe its help me open my third eye more 🙂 also wearing these colors! Even smelling and eating foods with a specific color helps!!

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